How Netflix increased viewer retention by 34%
Learn how Netflix uses visual analytics to understand viewing patterns and optimize their recommendation algorithm.
Read case study CLAYVA FOR MEDIA & ENTERTAINMENT
See how audiences really engage with content
Visual analytics for streaming, gaming, and digital media. Track engagement on actual content, not abstract metrics. Understand what captivates audiences.
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TRUSTED BY TEAMS AT
Square
dwell
stripe
NETFLIX
Spotify
Media companies see dramatic improvements
Average results from Clayva customers in their first 6 months
Increase in viewer retention
68%
up
More content discovered
3.4x
up
Average session time
45min
up
Ad viewability rate
92%
up
Visual insights that drive engagement
Stop guessing what content resonates. See exactly how viewers interact with every frame, episode, and series.
Content Engagement Heatmaps
See exactly where viewers engage, skip, or replay. Visual heatmaps on actual video timelines show attention patterns.
Viewer Journey Mapping
Track how viewers navigate your platform. Understand content discovery patterns and optimize recommendations.
Live Stream Analytics
Monitor live events in real-time. Track concurrent viewers, engagement spikes, and chat sentiment instantly.
AI-Powered Recommendations
Improve content discovery with ML models. Increase watch time and reduce churn with personalized suggestions.
Audience Segmentation
Analytics Dashboard
Last 30 days
Total Users
142,857
+12.5%
Conversion Rate
3.24%
+0.8%
Avg. Session
4m 32s
-23s
Traffic Overview
Know your audience like never before
Automatically segment viewers by taste, behavior, and value. Deliver personalized experiences that keep them engaged.
Taste profiles
AI identifies viewer preferences automatically. Genre affinity, content themes, and format preferences mapped visually.
Behavioral cohorts
Binge watchers, casual viewers, prime-time users. Understand different viewing patterns and optimize for each.
Lifetime value prediction
Identify high-value viewers early. Predict churn risk and retention likelihood. Optimize acquisition spend.
Optimize every aspect of content delivery
From discovery to consumption to sharing, track and optimize the entire content lifecycle.
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Discovery optimization
Track how users find content. Optimize search, browse, and recommendation algorithms.
Learn more
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Thumbnail A/B testing
Test thumbnails, titles, and descriptions. Find what drives clicks without hurting brand.
Explore
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Quality of experience
Monitor buffering, bitrate, and playback errors. Ensure smooth streaming across devices.
Details
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Social amplification
Track shares, comments, and viral moments. Understand what content spreads organically.
View demo
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Ad performance
Optimize ad placement and frequency. Balance monetization with viewer experience.
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Cross-platform tracking
Follow viewers across devices. Understand multi-screen behavior and preferences.
ExploreReal-time analytics for live events
Monitor live streams, sports events, and premieres in real-time. Track engagement spikes, sentiment, and quality metrics as they happen.
Optimize every monetization model
Whether subscription, advertising, or hybrid, maximize revenue while maintaining viewer satisfaction.
Subscription Analytics
- Trial to paid conversion
- Plan optimization
- Churn prediction
- Win-back campaigns
Higher conversion
28%
up
Advertising Intelligence
- Viewability tracking
- Optimal ad frequency
- Contextual targeting
- Revenue per view
Better CPM
3.2x
up
Hybrid Models
- Freemium optimization
- Tier analysis
- Upsell triggers
- Feature gating
More revenue
45%
up
Gaming & interactive content analytics
Track player behavior, session analytics, and in-game economies with visual insights designed for gaming.
Player journey mapping
Visualize player progression through levels, quests, and achievements. Identify friction points and optimize difficulty curves.
Economy analytics
Track in-game currencies, item usage, and marketplace dynamics. Balance game economy for engagement and monetization.
Social features
Monitor guild activity, multiplayer sessions, and social interactions. Build communities that keep players engaged.
Performance metrics
Track DAU, session length, retention curves, and monetization metrics. Benchmark against industry standards.
How media leaders use Clayva
Spotify's data-driven content strategy
Discover how Spotify analyzes listening behavior to create personalized playlists and drive engagement.
Read the storyYouTube's approach to creator analytics
See how YouTube provides creators with visual insights to help them grow their channels and audience.
Learn moreWorks everywhere your content lives
Integrate once, track everywhere. Support for all major platforms and devices.
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Web Players
HTML5, Flash, Custom
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Mobile Apps
iOS, Android, React Native
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Smart TVs
Samsung, LG, Android TV
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OTT Devices
Roku, Apple TV, Fire TV
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Gaming Consoles
PlayStation, Xbox, Switch
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CDNs
Cloudflare, Akamai, Fastly
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Streaming
HLS, DASH, WebRTC
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Social
YouTube, TikTok, Instagram
Media analytics questions
Clayva tracks engagement at the frame level, showing heatmaps directly on video timelines. We capture play, pause, skip, replay, and completion events automatically, plus quality metrics like buffering and bitrate.
Yes! Track viewers across web, mobile apps, smart TVs, and OTT devices. Unified analytics show the complete viewer journey regardless of platform.
We integrate with all major video players and CDNs including Video.js, JW Player, Brightcove, Vimeo, YouTube, Wistia, and custom HTML5 players.
Track views, watch time, completion rate, engagement rate, shares, and more. Visual funnel analysis shows exactly where viewers drop off in each piece of content.
Absolutely! Test thumbnails, titles, descriptions, recommendations, and UI changes. Our visual editor lets you create experiments without code.
Real-time dashboards show concurrent viewers, chat activity, quality metrics, and engagement. Get alerts for technical issues or unusual patterns instantly.
Transform how you understand content
Join leading media companies using visual analytics to create content that captivates audiences and drives growth.