How Shopify increased checkout conversion by 34%
Learn how Shopify used visual analytics to identify friction points in their checkout flow and optimize the customer journey.
Read case study CLAYVA FOR E-COMMERCE
See customer behavior on your actual store
Visual analytics that show exactly how customers shop. Heatmaps on product pages. Funnels with real screenshots. Cart abandonment you can see.
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TRUSTED BY TEAMS AT
Square
dwell
stripe
NETFLIX
Spotify
E-commerce teams see immediate results
Average improvements from Clayva customers in their first 90 days
Reduction in cart abandonment
47%
up
Increase in conversion rate
3.2x
up
Additional revenue per month
$2.4M
up
Customer retention improvement
89%
up
Analytics designed for e-commerce
Stop guessing why customers don't convert. See exactly what happens on your store with visual analytics that make problems obvious.
Cart Abandonment Analysis
See exactly where customers drop off in your checkout flow. Visual funnels show each step with actual screenshots, making problems obvious.
Product Page Heatmaps
Understand how customers interact with product pages. See click patterns, scroll depth, and attention zones on actual product images.
Customer Journey Mapping
Visualize how customers navigate your store. Track paths from landing to purchase, identify dead ends, and optimize navigation.
Real-time Revenue Tracking
Monitor sales, AOV, and revenue metrics in real-time. See the immediate impact of campaigns, promotions, and changes.
Checkout Funnel Analysis
Analytics Dashboard
Last 30 days
Total Users
142,857
+12.5%
Conversion Rate
3.24%
+0.8%
Avg. Session
4m 32s
-23s
Traffic Overview
Fix cart abandonment with visual insights
70% of carts are abandoned. Now you can see exactly why. Visual funnels show each checkout step with screenshots, drop-off rates, and error messages.
See friction points instantly
Red zones show where customers struggle. Click patterns reveal confusion. Error messages are captured automatically.
Segment by behavior
Compare first-time vs returning customers. Mobile vs desktop. Different traffic sources. Find patterns in abandonment.
Test fixes without code
Run A/B tests on checkout flows visually. Change forms, buttons, and copy. Deploy winning variations instantly.
Understand product performance visually
Track which products drive revenue, how customers discover them, and what makes them convert.
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Product page optimization
See how customers interact with images, reviews, and descriptions. Optimize layouts based on actual behavior.
Learn more
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Search & discovery
Track search queries, filter usage, and browsing patterns. Understand how customers find products.
Explore
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Cross-sell effectiveness
Measure recommendation performance. See which products sell together. Optimize bundles and upsells.
Details
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Inventory intelligence
Predict demand based on browsing behavior. Identify trending products before they sell out.
Learn more
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Pricing experiments
Test price points, discounts, and promotions. See immediate impact on conversion and revenue.
Try it
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Category performance
Compare categories and collections. Understand navigation patterns. Optimize menu structure.
View demoMobile commerce insights that matter
60% of e-commerce traffic is mobile. See how customers shop differently on phones with device-specific analytics and heatmaps.
Segment customers visually
Click on any behavior to create segments. Compare high-value customers, cart abandoners, bargain hunters, and more.
VIP Customers
High lifetime value, frequent purchases, low return rate
15% of customers 62% of revenue
Bargain Hunters
Only buy on sale, high cart abandonment, price sensitive
28% of customers 12% of revenue
Window Shoppers
Browse frequently, rarely purchase, high engagement
43% of customers 8% of revenue
One-time Buyers
Single purchase, no repeat visits, acquisition focused
14% of customers 18% of revenue
Works with your e-commerce stack
Connect Clayva to your existing tools in minutes. No technical setup required.
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Shopify
Native app with one-click installation
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Stripe
Real-time payment and subscription data
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Klaviyo
Sync segments for targeted campaigns
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Facebook Ads
Track ROAS and attribution accurately
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Google Analytics
Import historical data seamlessly
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Zendesk
Connect support tickets to user behavior
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Mailchimp
Trigger emails based on behavior
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BigCommerce
Full platform integration
E-commerce leaders trust Clayva
Amazon's approach to real-time personalization
Discover how Amazon uses Clayva's canvas to visualize customer segments and deliver personalized experiences at scale.
Read the storyEtsy reduces cart abandonment with visual funnels
See how Etsy identified and fixed drop-off points using heatmaps and visual funnel analysis on actual product pages.
Learn moreE-commerce analytics questions
Visual analytics shows customer behavior directly on your product pages and checkout flows. Instead of abstract charts, you see heatmaps on actual product images, conversion funnels with real screenshots, and user journeys mapped on your store layout.
Clayva integrates with Shopify, WooCommerce, BigCommerce, Magento, and custom e-commerce platforms. Our JavaScript SDK works with any web-based store, and we have native plugins for major platforms.
Yes! Clayva provides separate analytics for mobile web and native apps. See how customers shop differently on mobile with device-specific heatmaps, funnels, and conversion metrics.
Clayva is GDPR and CCPA compliant with built-in privacy controls. We automatically redact PII, provide consent management, and give customers control over their data. All data is encrypted and stored in your chosen region.
Key metrics include cart abandonment rate, checkout conversion, average order value, customer lifetime value, product page engagement, search effectiveness, and cross-sell performance. Clayva tracks all these automatically.
Absolutely! Run experiments on product pages, pricing, checkout flows, and more. Our visual editor lets you create tests without code, and you can see results overlaid on actual pages.
See your store like never before
Join thousands of e-commerce teams using visual analytics to increase conversions and reduce cart abandonment.