Experiments ship as pull requests. Clean code. Proper tests. Devs just review and merge.
"Make the CTA button green and add urgency copy"
Swift, Kotlin, or React Native variant code
Clean PR with description, tests, and preview link
5 minutes of review. Click merge. Done.
Experiments automatically create pull requests with clean, tested code.
Works with your existing branch protection rules. Respects your review requirements.
PRs trigger your existing CI pipeline. Tests run automatically.
Devs review, approve, and merge. Experiments deploy with your normal flow.
Experiment: Green CTA Button Test
Hypothesis: Green button will increase tap rate by 15%
Targeting: 50% of iOS users, new signups only
Preview: View in simulator →
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