Feature Flags Without the Infrastructure Tax

The Feature Flag Industrial Complex

Somewhere along the way, feature flags became enterprise software.

Dedicated services. Complex dashboards. Targeting rules that require a PhD. Pricing models that scale with your success.

All for a simple concept: show different things to different users.

What Vibe Coders Actually Need

When you’re shipping with Claude Code multiple times a day, you need:

1. Instant flag creation - not a dashboard ritual
2. Simple targeting - percentage rollouts, not boolean algebra
3. Integrated analytics - see impact without context-switching
4. Zero infrastructure - no SDKs to maintain

The Clayva Approach

Create an experiment in your terminal:

clayva experiment create "new-checkout-flow" --rollout 10%

Check results from Claude Code:

“How is the new checkout flow performing?”

10% rollout active for 4 hours
Conversion: +12% vs control (p=0.04)
Recommended: Increase rollout to 50%

Increase rollout:

clayva experiment rollout "new-checkout-flow" 50%

No dashboard. No context-switching. No complexity.

When You Need More

Sometimes you do need complex targeting. User segments. Geographic rules. Account-level flags.

Clayva supports all of that. But you shouldn’t need it for 90% of experiments.

Start simple. Add complexity only when necessary. Ship faster.